Owhat is both a content, services, and consuming platform, and a community for amusement and fashion exploration. Deepen the fields of fan economy and entertainment marketing, OWhat focusing on the pop culture of young people. At the To B-end, it integrates industry demands, provides customized and modular service content; at the To C-end, it stresses on loyal fan operation, providing online and offline space for idol cultural consumption and communication.

It cooperatives with hundreds of entertainment companies, owns nearly 10 million loyal fans of hundreds of celebrities, and has more than fans 1 million monthly transaction volumn from fans.