Established in 2006. Founded by the musician A Duo, a new ethnic music label. 

Committed to the inheritance and innovation of the non-legacy culture and music belonging to ethnic minorities, Land of Music is the initiator and explorer of the "New National Music Tide". It has more than ten sets of distinctive ethnic music inheritors, including the Miao reed inheritor, Yangri,

the Miao water tone inheritor, Long Xian'e.