2023 ASEAN Youth “Singing to Learn Chinese” Music Video Contest Awarded Outstanding Case in 2024 China-ASEAN Audiovisual International Communication Promotion Activity

September 10, 2024 China - ASEAN Audiovisual International Communication Award-winning works held in Nanning, the sixth China - ASEAN Audiovisual Week was unveiled, “2023 ASEAN youth ‘singing to learn Chinese’ music video collection activities” and other 20 projects The 20 projects, including “2023 ASEAN Youth ‘Sing and Learn Chinese’ Music Video Collection Campaign”, were honored as excellent cases. Co-organized by the State Administration of Radio and Television of China, the Ministry of Communications and Media of Vietnam, and the People's Government of Guangxi Zhuang Autonomous Region of China, the audiovisual week has attracted the active participation of many famous new media, film and television production companies, as well as many colleges and universities in and out of the region, and the active contributions of netizens, with a total of 368 excellent audiovisual works from 20 provinces, autonomous regions and cities across the country, covering documentaries, short videos, animation, international and domestic films and TV programs, etc. The audiovisual week has also been held by the State Administration of Radio and Television of China. A total of 368 excellent audiovisual works were collected from 20 provinces, autonomous regions and cities across China, covering a wide range of genres such as documentaries, short videos, animations, international exchange activities and transnational media activities. After the preliminary and final evaluation by the experts from the Department of International Cooperation and the Department of Network Audiovisual of the State Administration of Radio and Television, China Television Artists Association, China Education Television, Guangxi Zhuang Autonomous Region Radio and Television Bureau, Guangxi Radio and Television Bureau, etc., 60 excellent works and 10 excellent organizations stood out in the end.

The 2023 ASEAN Youth “Singing to Learn Chinese” music video collection activity, which was honored as an outstanding case, was sponsored by the Chinese and Foreign Language Exchange Cooperation Center of the Ministry of Education, and planned and implemented by TAICHE MUSIC GROUP, which selected “You at the Same Table”, “Those Flowers”, “What's the Matter with You”, and other Chinese golden songs to sing, and succeeded in drawing on the language of music without borders to attract young people in ASEAN countries to fall in love with Chinese and learn Chinese and Chinese culture through singing Chinese songs. It attracts young people from ASEAN countries to fall in love with Chinese and learn Chinese language and culture through singing Chinese songs, promotes mutual understanding of civilizations and people-to-people communication among ASEAN countries, and builds a bridge of humanistic exchanges between China and ASEAN countries in terms of mutual understanding, affinity and integration, especially strengthening communication and interaction between young people, enhancing understanding, eliminating barriers, bridging the gap, and generating resonance of the heart.

Taihe Music Group is a national music industry base - popular music industry base, a national copyright demonstration unit, a national key cultural export unit, based on science and technology, with music IP as a position, focusing on becoming a “connector” of the music industry service ecosystem. Relying on its own creativity and influence, it has constructed a pan-music entertainment industry operation platform focusing on original content, artist services, copyright distribution, performance activities, full-scene music, integrated marketing, etc. In the future, TAIHE Music Group will further develop its business in the music industry. In the future, TAIHE Music Group will further integrate the advantages of copyright, take music + technology as the main line of development, help China's music and culture to go out, and enhance China's cultural soft power.